Our History
Discover the journey of Bestnxwlto from a small design studio to one of Malaysia's leading brand identity agencies. Our evolution reflects our commitment to design excellence and client success.
Our Journey
Foundation
Bestnxwlto was founded in Kuala Lumpur by a team of three designers with a shared vision of elevating brand design standards in Malaysia. Starting in a small office in Bangsar, our initial focus was on logo design and basic brand identity systems for local businesses.
Our founding principle was to document and chronicle the evolution of each brand we create, providing clients with a transparent view of their brand development journey.
Growth & Recognition
These formative years saw rapid expansion as our client base grew and our portfolio diversified. We expanded our services to include comprehensive branding packages and corporate identity systems. By the end of 2017, our team had doubled in size, and we moved to a larger studio space in Mont Kiara.
This period also marked our first industry recognition, receiving the Malaysian Design Excellence Award for our work with a local hospitality brand, establishing our reputation for creative excellence.
International Recognition
A transformative period that saw Bestnxwlto expand its horizons beyond Malaysia. We began collaborating with clients from Singapore, Thailand, and Indonesia, bringing our unique timeline-based branding approach to new markets.
In 2019, we achieved international recognition at the Asia Design Awards, receiving accolades for our innovative approach to visual identity systems. This period also marked the beginning of our specialized industry focus, developing expertise in financial, technology, and hospitality branding.
Digital Transformation
The global pandemic challenged us to evolve our processes and offerings. We embraced digital collaboration tools and remote working, allowing us to continue serving clients despite physical restrictions. This period accelerated our digital capabilities, leading to the development of our comprehensive digital brand identity services.
During this challenging time, we also launched our Design Education Initiative, sharing knowledge through virtual workshops and webinars to support the Malaysian design community.
Strategic Expansion
With a strengthened foundation, we expanded our service offerings to include brand strategy consulting and market positioning. This holistic approach allowed us to deliver more comprehensive brand solutions that addressed both visual identity and strategic business objectives.
In 2023, we formed strategic partnerships with marketing agencies and digital developers, creating an integrated ecosystem that offers clients end-to-end brand development and implementation services.
Sustainable Design Leadership
Our current chapter focuses on sustainability and purpose-driven design. We launched our Sustainable Design Initiative, committing to environmentally conscious design practices and helping clients develop brand identities that reflect their sustainability commitments.
In 2025, we moved to our current location at KL Eco City, a space designed to reflect our values of sustainability, creativity, and collaboration. Today, Bestnxwlto stands as a team of 25 creative professionals dedicated to crafting meaningful brand identities that stand the test of time.
Our Vision for the Future
Design Excellence
We are committed to continuously pushing the boundaries of design excellence, staying at the forefront of industry trends while maintaining timeless design principles.
Our goal is to elevate Malaysian design on the global stage, showcasing the unique creative perspectives that our multicultural heritage provides while meeting international standards of excellence.
Client Partnership
We envision growing beyond the traditional agency-client relationship to become true brand partners with our clients. This means deeper integration with their businesses, offering ongoing support and evolution of their brand identities.
By 2027, we aim to establish a Brand Guardianship program that provides continuous brand stewardship for our clients, ensuring their visual identities evolve coherently with their business growth.